Metrics & Dimensions Reference
Detailed documentation of all fields available in our connectors.
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Instagram Public Data to Looker Studio conector fields
| FIELD NAME | FIELD LABEL | TYPE | DATA TYPE | DESCRIPTION |
|---|---|---|---|---|
| profile_info__biography | Biography | Dimension | TEXT | Profile biography text. |
| profile_info__followers_count | Followers Count | Metric | NUMBER | Total number of followers. |
| profile_info__follows_count | Following Count | Metric | NUMBER | Total number of accounts followed. |
| profile_info__ig_id | Instagram User ID | Dimension | NUMBER | Unique Instagram user identifier. |
| media__caption | Media Caption | Dimension | TEXT | Caption text of the media post. |
| media__comments_count | Media Comments | Metric | NUMBER | Total number of comments on media. |
| profile_info__media_count | Media Count | Metric | NUMBER | Total number of published media items. |
| media__timestamp | Media Created Date | Dimension | YEAR_MONTH_DAY | Date when the media was published. |
| media__id | Media ID | Dimension | TEXT | Unique identifier of the media item. |
| media__media_image | Media Image | Dimension | IMAGE | Rendered media thumbnail or placeholder. |
| media__media_image64 | Media Image (Base64) | Metric | TEXT | Media image encoded in Base64 format. |
| media__like_count | Media Likes | Metric | NUMBER | Total number of likes on media. |
| media__permalink | Media Permalink | Metric | URL | Permanent URL to the media post. |
| media__media_type | Media Type | Dimension | TEXT | Type of media (image, video, reel, etc.). |
| media__media_url | Media URL | Dimension | URL | Direct URL of the media content. |
| profile_info__name | Profile Name | Dimension | TEXT | Display name of the profile. |
| profile_info__profile_picture_image64 | Profile Picture (Base64) | Metric | TEXT | Profile picture encoded in Base64 format. |
| profile_info__profile_picture_image | Profile Picture Image | Dimension | IMAGE | Rendered profile picture image. |
| profile_info__profile_picture_url | Profile Picture URL | Dimension | URL | Direct URL to the profile picture. |
| profile_info__username | Username | Dimension | TEXT | Instagram username (handle). |
| profile_info__website | Website | Dimension | URL | External website URL listed on profile. |
Depreciated fields
| No data available. |
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