Metrics & Dimensions Reference
Detailed documentation of all fields available in our connectors.
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Instagram Insights to Looker Studio conector fields
| FIELD NAME | FIELD LABEL | TYPE | DATA TYPE | DESCRIPTION |
|---|---|---|---|---|
| post_account__id | Account ID | Dimension | TEXT | Instagram account ID. |
| post_account__name | Account Name | Dimension | TEXT | Instagram account name. |
| demographics__gender_age.audience_age | Audience Age | Dimension | TEXT | Audience age range distribution. |
| demographics__cities.audience_city | Audience City | Dimension | CITY | Audience city distribution. |
| demographics__countries.audience_country | Audience Country | Dimension | COUNTRY_CODE | Audience country (ISO code). |
| demographics__gender_age.audience_gender | Audience Gender | Dimension | TEXT | Audience gender distribution. |
| demographics__locale.audience_locale | Audience Locale | Dimension | TEXT | Audience language/locale distribution. |
| demographics__cities.audience_state | Audience State | Dimension | REGION | Audience state distribution. |
| page_infos__biography | Biography | Dimension | TEXT | Account biography text. |
| post_media__comments_count | Comments Count | Metric | NUMBER | Total comments. Aggregation: SUM |
| post_media__is_comment_enabled | Comments Enabled | Dimension | BOOLEAN | Indicates if comments are enabled. |
| date__date | Date | Dimension | YEAR_MONTH_DAY | Date reference of the record. |
| page_insights__email_contacts | Email Contacts | Metric | NUMBER | Total email contact button clicks. Aggregation: SUM |
| post_insights__total_interactions | Engagement | Metric | NUMBER | Total interactions (likes + comments + saves + shares). Aggregation: SUM |
| post_insights__engagement_percentage | Engagement Rate | Metric | PERCENT | IF(reach > 0, interactions/reach, 0). Aggregation: AVG |
| page_insights__follower_count | Follower Count | Metric | NUMBER | Total followers from insights endpoint. Aggregation: SUM |
| demographics__global.number_followers | Followers (Global) | Metric | NUMBER | Total number of followers. Aggregation: SUM |
| page_infos__followers_count | Followers Count | Metric | NUMBER | Account followers count. Aggregation: AVG |
| page_infos__follows_count | Follows Count | Metric | NUMBER | Accounts followed. Aggregation: AVG |
| page_insights__get_directions_clicks | Get Directions Clicks | Metric | NUMBER | Total clicks on directions button. Aggregation: SUM |
| page_infos__ig_id | Instagram ID | Dimension | NUMBER | Instagram account numeric ID. |
| post_media__like_count | Like Count | Metric | NUMBER | Total likes. Aggregation: SUM |
| post_media__caption | Media Caption | Dimension | TEXT | Caption text. |
| page_infos__media_count | Media Count | Metric | NUMBER | Total published media. Aggregation: AVG |
| post_media__id | Media ID | Dimension | TEXT | Media unique identifier. |
| post_media__media_img | Media Image | Dimension | IMAGE | Image rendered from media URL. |
| post_media__media_image64 | Media Image Base64 | Dimension | TEXT | Base64 encoded media image. |
| post_media__ig_id | Media Instagram ID | Dimension | TEXT | Instagram media ID. |
| post_media__permalink | Media Permalink | Dimension | URL | Permanent media link. |
| post_media__media_product_type | Media Product Type | Dimension | TEXT | Media product type (FEED, REELS, etc.). |
| post_media__shortcode | Media Shortcode | Dimension | TEXT | Instagram shortcode. |
| post_media__timestamp | Media Timestamp | Dimension | YEAR_MONTH_DAY | Media publication date. |
| post_media__media_type | Media Type | Dimension | TEXT | IMAGE, VIDEO, CAROUSEL, etc. |
| post_media__media_url | Media URL | Dimension | URL | Direct media URL. |
| page_insights__impressions | Page Impressions | Metric | NUMBER | Total page impressions. Aggregation: SUM |
| page_infos__name | Page Name | Dimension | TEXT | Instagram display name. |
| page_insights__reach | Page Reach | Metric | NUMBER | Total page reach. Aggregation: SUM |
| page_total_clicks | Page Total Clicks | Metric | NUMBER | Calculated field: SUM(get_directions + phone + text_message + website). |
| page_insights__phone_call_clicks | Phone Call Clicks | Metric | NUMBER | Total phone call button clicks. Aggregation: SUM |
| post_insights__impressions | Post Impressions | Metric | NUMBER | Total impressions. Aggregation: SUM |
| post_insights__reach | Post Reach | Metric | NUMBER | Total reach. Aggregation: SUM |
| post_insights_total_value__views | Post Views | Metric | NUMBER | Total video views. Aggregation: SUM |
| page_insights_total_value__profile_views | Profile Views | Metric | NUMBER | Total profile views. Aggregation: SUM |
| post_insights__saved | Saved | Metric | NUMBER | Total saves. Aggregation: SUM |
| post_insights__shares | Shares | Metric | NUMBER | Total shares. Aggregation: SUM |
| post_short_caption | Short Caption | Dimension | TEXT | First 100 characters of caption. Formula: LEFT_TEXT(caption,100). |
| page_insights__text_message_clicks | Text Message Clicks | Metric | NUMBER | Total message button clicks. Aggregation: SUM |
| post_media__thumbnail_url | Thumbnail URL | Dimension | URL | Media thumbnail URL. |
| page_infos__username | Username | Dimension | TEXT | Instagram account username. |
| page_insights_total_value__views | Views | Metric | NUMBER | Total content views. Aggregation: SUM |
| page_infos__website | Website | Dimension | TEXT | Account website URL. |
| page_insights__website_clicks | Website Clicks | Metric | NUMBER | Total website clicks. Aggregation: SUM |
Depreciated fields
| No data available. |
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