Metrics & Dimensions Reference
Detailed documentation of all fields available in our connectors.
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Facebook Insights to Looker Studio conector fields
| FIELD NAME | FIELD LABEL | TYPE | DATA TYPE | DESCRIPTION |
|---|---|---|---|---|
| demographics__page_content_activity_by_age_gender_unique.age | Content Activity – Age Range | Metric | TEXT | Age range distribution of users engaging with content. |
| demographics__page_content_activity_by_city_unique.city | Content Activity – City | Metric | CITY | City distribution of users engaging with content. |
| demographics__page_content_activity_by_country_unique.country | Content Activity – Country | Metric | COUNTRY | Country distribution of users engaging with content. |
| demographics__page_content_activity_by_age_gender_unique.gender | Content Activity – Gender | Metric | TEXT | Gender distribution of users engaging with content. |
| demographics__page_content_activity_by_locale_unique.locale | Content Activity – Locale | Metric | TEXT | Locale distribution of users engaging with content. |
| demographics__page_content_activity_by_city_unique.state | Content Activity – State/Region | Metric | REGION | State or region distribution of users engaging with content. |
| page_insights__page_daily_follows_unique | Daily Page Follows (Unique) | Metric | NUMBER | Number of unique users who followed the Page on a given day. |
| page_insights__page_daily_unfollows | Daily Page Unfollows | Metric | NUMBER | Number of users who unfollowed the Page on a given day. |
| date__date | Date | Dimension | YEAR_MONTH_DAY | Calendar date in YYYYMMDD format. |
| demographics__page_fans_gender_age.age | Fans – Age Range | Metric | TEXT | Age range distribution of Page fans. |
| demographics__page_fans_city.city | Fans – City | Metric | CITY | City distribution of Page fans. |
| demographics__page_fans_country.country | Fans – Country | Metric | COUNTRY | Country distribution of Page fans. |
| demographics__page_fans_gender_age.gender | Fans – Gender | Metric | TEXT | Gender distribution of Page fans. |
| demographics__page_fans_locale.locale | Fans – Locale | Metric | TEXT | Locale distribution of Page fans. |
| demographics__page_fans_city.state | Fans – State/Region | Metric | REGION | State or region distribution of Page fans. |
| demographics__number_followers.global | Followers (Total) | Metric | NUMBER | Total number of Page followers. |
| demographics__page_impressions_by_age_gender_unique.age | Impressions – Age Range | Metric | TEXT | Age range distribution of users reached by impressions. |
| demographics__page_impressions_by_city_unique.city | Impressions – City | Metric | CITY | City distribution of users reached by impressions. |
| demographics__page_impressions_by_country_unique.country | Impressions – Country | Metric | COUNTRY | Country distribution of users reached by impressions. |
| demographics__page_impressions_by_age_gender_unique.gender | Impressions – Gender | Metric | TEXT | Gender distribution of users reached by impressions. |
| demographics__page_impressions_by_locale_unique.locale | Impressions – Locale | Metric | TEXT | Locale distribution of users reached by impressions. |
| demographics__page_impressions_by_city_unique.state | Impressions – State/Region | Metric | REGION | State or region distribution of users reached by impressions. |
| page_multiplo__page_fan_adds_by_paid_non_paid_unique.unpaid | Organic Page Follows (Unique) | Metric | NUMBER | Number of unique users who followed the Page organically (non-paid). |
| page_insights__page_places_checkin_total | Page Check-ins Total | Metric | NUMBER | Total number of check-ins on the Page location. |
| page_insights__page_places_checkin_total_unique | Page Check-ins Unique | Metric | NUMBER | Number of unique users who checked in at the Page location. |
| page_multiplo__page_positive_feedback_by_type.comment | Page Comments (Positive Feedback) | Metric | NUMBER | Total number of comments on Page content. |
| page_insights__page_consumptions | Page Content Consumptions | Metric | NUMBER | Total number of content consumption actions on the Page. |
| page_last_data__page_engaged_users | Page Engaged Users | Metric | NUMBER | Average number of users who engaged with the Page content. |
| page_impressions_engaged_percentage | Page Engagement Rate (Engaged Users / Unique Impressions) | Metric | PERCENT | Percentage of engaged users divided by unique page impressions (AVG engaged users / AVG unique impressions). |
| page_insights__page_fan_adds_unique | Page Fan Adds (Unique) | Metric | NUMBER | Number of unique users who liked the Page. |
| page_insights__page_fan_removes_unique | Page Fan Removes (Unique) | Metric | NUMBER | Number of unique users who unliked the Page. |
| page_last_data__page_fans | Page Fans (Last Value – Avg) | Metric | NUMBER | Average number of Page fans in the selected period. |
| page_insights__page_fans | Page Fans (Total) | Metric | NUMBER | Total number of users who liked the Page. |
| page_last_data__page_follows | Page Follows (Last Value – Avg) | Metric | NUMBER | Average number of users following the Page in the selected period. |
| page_insights__page_impressions | Page Impressions | Metric | NUMBER | Total number of times the Page content was displayed. |
| page_insights__page_impressions_nonviral | Page Impressions Non-Viral | Metric | NUMBER | Total number of non-viral impressions. |
| page_insights__page_impressions_nonviral_unique | Page Impressions Non-Viral Unique | Metric | NUMBER | Number of unique users reached through non-viral impressions. |
| page_insights__page_impressions_organic | Page Impressions Organic | Metric | NUMBER | Total number of organic (non-paid) impressions. |
| page_insights__page_impressions_organic_unique | Page Impressions Organic Unique | Metric | NUMBER | Number of unique users reached organically. |
| page_insights__page_impressions_paid | Page Impressions Paid | Metric | NUMBER | Total number of paid impressions of the Page content. |
| page_insights__page_impressions_paid_unique | Page Impressions Paid Unique | Metric | NUMBER | Number of unique users reached through paid impressions. |
| page_last_data__page_impressions_unique | Page Impressions Unique | Metric | NUMBER | Average number of unique users who saw the Page content. |
| page_insights__page_impressions_viral | Page Impressions Viral | Metric | NUMBER | Total number of impressions resulting from viral distribution. |
| page_insights__page_impressions_viral_unique | Page Impressions Viral Unique | Metric | NUMBER | Number of unique users reached via viral distribution. |
| page_multiplo__page_positive_feedback_by_type.like | Page Likes (Positive Feedback) | Metric | NUMBER | Total number of like reactions on Page content. |
| page_insights__page_places_checkin_mobile | Page Mobile Check-ins | Metric | NUMBER | Total number of mobile check-ins on the Page location. |
| page_insights__page_places_checkin_mobile_unique | Page Mobile Check-ins Unique | Metric | NUMBER | Number of unique users who checked in via mobile. |
| page_insights__page_negative_feedback | Page Negative Feedback | Metric | NUMBER | Total number of negative feedback actions (e.g., hide post, report). |
| page_insights__page_negative_feedback_unique | Page Negative Feedback Unique | Metric | NUMBER | Number of unique users who provided negative feedback. |
| page_insights__page_posts_impressions_unique | Page Posts Impressions Unique | Metric | NUMBER | Number of unique users who saw Page posts. |
| page_multiplo__page_positive_feedback_by_type.link | Page Shares (Positive Feedback) | Metric | NUMBER | Total number of shares of Page content. |
| page_insights__page_total_actions | Page Total CTA Actions | Metric | NUMBER | Total number of call-to-action clicks on the Page. |
| page_insights__page_video_views_10s_repeat | Page Video 10s Repeat Views | Metric | NUMBER | Number of repeated 10-second video views. |
| page_insights__page_video_views_10s | Page Video 10s Views (Total) | Metric | NUMBER | Total number of videos viewed for at least 10 seconds. |
| page_insights__page_video_views_10s_unique | Page Video 10s Views (Unique) | Metric | NUMBER | Number of unique users who watched at least 10 seconds. |
| page_insights__page_video_views_10s_autoplayed | Page Video 10s Views – Autoplay | Metric | NUMBER | Number of autoplay 10-second video views. |
| page_insights__page_video_views_10s_click_to_play | Page Video 10s Views – Click to Play | Metric | NUMBER | Number of click-to-play 10-second video views. |
| page_insights__page_video_views_10s_organic | Page Video 10s Views – Organic | Metric | NUMBER | Number of organic 10-second video views. |
| page_insights__page_video_views_10s_paid | Page Video 10s Views – Paid | Metric | NUMBER | Number of paid 10-second video views. |
| page_insights__page_video_complete_views_30s | Page Video 30s Complete Views (Total) | Metric | NUMBER | Total number of videos viewed for at least 30 seconds. |
| page_insights__page_video_complete_views_30s_unique | Page Video 30s Complete Views (Unique) | Metric | NUMBER | Number of unique users who watched at least 30 seconds. |
| page_insights__page_video_complete_views_30s_autoplayed | Page Video 30s Complete Views – Autoplay | Metric | NUMBER | Number of autoplay 30-second video views. |
| page_insights__page_video_complete_views_30s_click_to_play | Page Video 30s Complete Views – Click to Play | Metric | NUMBER | Number of click-to-play 30-second video views. |
| page_insights__page_video_complete_views_30s_organic | Page Video 30s Complete Views – Organic | Metric | NUMBER | Number of organic 30-second video views. |
| page_insights__page_video_complete_views_30s_paid | Page Video 30s Complete Views – Paid | Metric | NUMBER | Number of paid 30-second video views. |
| page_insights__page_video_complete_views_30s_repeat_views | Page Video 30s Repeat Views | Metric | NUMBER | Number of repeated 30-second video views. |
| page_insights__page_video_repeat_views | Page Video Repeat Views | Metric | NUMBER | Number of repeated video views. |
| page_insights__page_video_views | Page Video Views (Total) | Metric | NUMBER | Total number of video views on the Page. |
| page_insights__page_video_views_unique | Page Video Views (Unique) | Metric | NUMBER | Number of unique users who viewed Page videos. |
| page_insights__page_video_views_autoplayed | Page Video Views – Autoplay | Metric | NUMBER | Total number of autoplay video views. |
| page_insights__page_video_views_click_to_play | Page Video Views – Click to Play | Metric | NUMBER | Total number of video views initiated by user click. |
| page_insights__page_video_views_organic | Page Video Views – Organic | Metric | NUMBER | Total number of organic video views. |
| page_insights__page_video_views_paid | Page Video Views – Paid | Metric | NUMBER | Total number of paid video views. |
| page_insights__page_video_view_time | Page Video View Time | Metric | NUMBER | Total accumulated video watch time (in seconds). |
| page_insights__page_views_total | Page Views (Total) | Metric | NUMBER | Total number of Page profile views. |
| demographics__page_views_by_age_gender_logged_in_unique.age | Page Views – Age Range | Metric | TEXT | Age range distribution of logged-in users who viewed the Page. |
| demographics__page_views_by_age_gender_logged_in_unique.gender | Page Views – Gender | Metric | TEXT | Gender distribution of logged-in users who viewed the Page. |
| page_insights__page_views_logged_in_unique | Page Views – Logged-in Users (Unique) | Metric | NUMBER | Number of unique logged-in users who viewed the Page. |
| page_multiplo__page_fan_adds_by_paid_non_paid_unique.paid | Paid Page Follows (Unique) | Metric | NUMBER | Number of unique users who followed the Page through paid distribution. |
| post_avg_impressions | Post Average Impressions | Metric | NUMBER | Average impressions per post. Formula: SUM(post_media_view) / COUNT_DISTINCT(post_id). |
| post_insights__post_clicks | Post Clicks (Total) | Metric | NUMBER | Total number of clicks on the post. |
| post_insights__post_clicks_unique | Post Clicks (Unique) | Metric | NUMBER | Number of unique users who clicked on the post. |
| post_comments__total_count | Post Comments (Total) | Metric | NUMBER | Total number of comments on the post. |
| post_published__created_time | Post Created Date | Metric | YEAR_MONTH_DAY | Date when the post was created. |
| post_insights__post_engaged_fan | Post Engaged Fans | Metric | NUMBER | Number of Page fans who engaged with the post. |
| post_insights__post_engaged_users | Post Engaged Users | Metric | NUMBER | Number of unique users who engaged with the post. |
| post_impressions_engaged_percentage | Post Engagement Rate (Impressions) | Metric | PERCENT | Average engagement rate based on impressions. Formula: AVG(post_engaged_users) / AVG(post_impressions_unique). |
| post_impressions_engaged_fan_percentage | Post Fan Engagement Rate | Metric | PERCENT | Average engagement rate among fans based on fan impressions. Formula: AVG(post_engaged_fan) / AVG(post_impressions_fan_unique). |
| post_add__full_picture_img | Post Full Picture (Image) | Metric | IMAGE | Rendered full-size image from the post picture URL. |
| post_published__full_picture | Post Full Picture URL | Metric | URL | URL of the full-size image associated with the post. |
| post_add__icon_img | Post Icon (Image) | Metric | IMAGE | Rendered icon image of the post. |
| post_published__icon | Post Icon URL | Metric | URL | URL of the post icon image. |
| post_published__id | Post ID | Metric | TEXT | Unique identifier of the post. |
| post_published__image64 | Post Image (Base64) | Metric | TEXT | Base64-encoded image representation. |
| post_insights__post_media_view | Post Impressions (Total) | Metric | NUMBER | Total number of times the post was displayed. |
| post_insights__post_impressions_unique | Post Impressions (Unique) | Metric | NUMBER | Number of unique users who saw the post. |
| post_insights__post_impressions_by_story_type | Post Impressions by Story Type | Metric | NUMBER | Impressions segmented by story type. |
| post_insights__post_impressions_by_story_type_unique | Post Impressions by Story Type (Unique) | Metric | NUMBER | Unique impressions segmented by story type. |
| post_impressions_fan_percentage | Post Impressions – Fan Percentage | Metric | PERCENT | Percentage of total impressions generated by Page fans. Formula: SUM(post_impressions_fan) / SUM(post_media_view). |
| post_insights__post_impressions_fan | Post Impressions – Fans | Metric | NUMBER | Total impressions from Page fans. |
| post_insights__post_impressions_fan_unique | Post Impressions – Fans (Unique) | Metric | NUMBER | Unique fans who saw the post. |
| post_insights__post_impressions_fan_paid | Post Impressions – Fans Paid | Metric | NUMBER | Paid impressions delivered to fans. |
| post_insights__post_impressions_fan_paid_unique | Post Impressions – Fans Paid (Unique) | Metric | NUMBER | Unique fans reached via paid distribution. |
| post_insights__post_impressions_nonviral | Post Impressions – Non-Viral | Metric | NUMBER | Total non-viral impressions. |
| post_insights__post_impressions_nonviral_unique | Post Impressions – Non-Viral (Unique) | Metric | NUMBER | Unique users reached via non-viral impressions. |
| post_insights__post_impressions_organic | Post Impressions – Organic | Metric | NUMBER | Total organic impressions. |
| post_insights__post_impressions_organic_unique | Post Impressions – Organic (Unique) | Metric | NUMBER | Unique users reached organically. |
| post_organic_percentage | Post Impressions – Organic Percentage | Metric | PERCENT | Percentage of unique impressions generated organically. Formula: SUM(post_impressions_organic_unique) / SUM(post_impressions_unique). |
| post_insights__post_impressions_paid | Post Impressions – Paid | Metric | NUMBER | Total paid impressions of the post. |
| post_insights__post_impressions_paid_unique | Post Impressions – Paid (Unique) | Metric | NUMBER | Unique users reached via paid impressions. |
| post_insights__post_impressions_viral | Post Impressions – Viral | Metric | NUMBER | Total viral impressions. |
| post_insights__post_impressions_viral_unique | Post Impressions – Viral (Unique) | Metric | NUMBER | Unique users reached via viral distribution. |
| post_published__instagram_eligibility | Post Instagram Eligibility | Metric | TEXT | Instagram eligibility status of the post. |
| post_published__is_expired | Post Is Expired | Metric | BOOLEAN | Indicates whether the post is expired. |
| post_published__is_hidden | Post Is Hidden | Metric | BOOLEAN | Indicates whether the post is hidden. |
| post_published__is_instagram_eligible | Post Is Instagram Eligible | Metric | BOOLEAN | Indicates whether the post can be published to Instagram. |
| post_published__is_popular | Post Is Popular | Metric | BOOLEAN | Indicates whether the post is marked as popular. |
| post_published__is_published | Post Is Published | Metric | BOOLEAN | Indicates whether the post is currently published. |
| post_likes__total_count | Post Likes (Total) | Metric | NUMBER | Total number of likes on the post. |
| post_insights__post_clicks_by_type | Post Link Clicks | Metric | NUMBER | Number of link clicks within the post. |
| post_published__message | Post Message | Metric | TEXT | Text content of the post. |
| add_posts__message_small | Post Message (Short) | Metric | TEXT | First 100 characters of the post message. |
| post_insights__post_negative_feedback | Post Negative Feedback | Metric | NUMBER | Total number of negative feedback actions on the post. |
| post_insights__post_negative_feedback_unique | Post Negative Feedback (Unique) | Metric | NUMBER | Number of unique users who gave negative feedback. |
| post_published__permalink_url | Post Permalink URL | Metric | URL | Permanent URL of the post. |
| post_add__picture_img | Post Picture (Image) | Metric | IMAGE | Rendered standard image associated with the post. |
| post_published__picture | Post Picture URL | Metric | URL | URL of the post image. |
| add_icon_popular | Post Popular Icon | Metric | TEXT | Displays a material icon when the post is marked as popular. |
| post_reactions__angry | Post Reactions – Angry | Metric | NUMBER | Total number of Angry reactions. |
| page_insights__page_actions_post_reactions_anger_total | Post Reactions – Angry (Total) | Metric | NUMBER | Total number of Angry reactions on Page posts. |
| post_reactions__haha | Post Reactions – Haha | Metric | NUMBER | Total number of Haha reactions. |
| page_insights__page_actions_post_reactions_haha_total | Post Reactions – Haha (Total) | Metric | NUMBER | Total number of Haha reactions on Page posts. |
| page_insights__page_actions_post_reactions_like_total | Post Reactions – Like (Total) | Metric | NUMBER | Total number of Like reactions on Page posts. |
| post_reactions__love | Post Reactions – Love | Metric | NUMBER | Total number of Love reactions. |
| page_insights__page_actions_post_reactions_love_total | Post Reactions – Love (Total) | Metric | NUMBER | Total number of Love reactions on Page posts. |
| post_reactions__sad | Post Reactions – Sad | Metric | NUMBER | Total number of Sad reactions. |
| page_insights__page_actions_post_reactions_sorry_total | Post Reactions – Sad (Total) | Metric | NUMBER | Total number of Sad reactions on Page posts. |
| post_reactions__wow | Post Reactions – Wow | Metric | NUMBER | Total number of Wow reactions. |
| page_insights__page_actions_post_reactions_wow_total | Post Reactions – Wow (Total) | Metric | NUMBER | Total number of Wow reactions on Page posts. |
| post_published__shares | Post Shares | Metric | NUMBER | Total number of times the post was shared. |
| post_published__status_type | Post Status Type | Metric | TEXT | Type of post (e.g., link, photo, video, status). |
| post_published__subscribed | Post Subscribed | Metric | BOOLEAN | Indicates whether subscription is enabled for the post. |
| post_total_react | Post Total Reactions | Metric | NUMBER | Total reactions including likes and all reaction types (Love, Wow, Haha, Sad, Angry). |
| post_published__updated_time | Post Updated Date | Metric | YEAR_MONTH_DAY | Date when the post was last updated. |
| post_insights__post_video_avg_time_watched | Post Video Avg Time Watched | Metric | NUMBER | Average time (seconds) users watched the video. |
| post_insights__post_video_complete_views_organic | Post Video Complete Views – Organic | Metric | NUMBER | Organic complete video views. |
| post_insights__post_video_complete_views_organic_unique | Post Video Complete Views – Organic (Unique) | Metric | NUMBER | Unique organic complete video views. |
| post_insights__post_video_complete_views_paid | Post Video Complete Views – Paid | Metric | NUMBER | Paid complete video views. |
| post_insights__post_video_complete_views_paid_unique | Post Video Complete Views – Paid (Unique) | Metric | NUMBER | Unique paid complete video views. |
| post_insights__post_video_length | Post Video Length | Metric | NUMBER | Length of the video (seconds). |
| post_insights__post_video_views | Post Video Views (Total) | Metric | NUMBER | Total video views. |
| post_insights__post_video_views_unique | Post Video Views (Unique) | Metric | NUMBER | Unique video viewers. |
| post_insights__post_video_views_10s | Post Video Views – 10s | Metric | NUMBER | Video views lasting at least 10 seconds. |
| post_insights__post_video_views_10s_unique | Post Video Views – 10s (Unique) | Metric | NUMBER | Unique users who watched at least 10 seconds. |
| post_insights__post_video_views_10s_autoplayed | Post Video Views – 10s Autoplay | Metric | NUMBER | Autoplay 10-second views. |
| post_insights__post_video_views_10s_clicked_to_play | Post Video Views – 10s Click to Play | Metric | NUMBER | Click-to-play 10-second views. |
| post_insights__post_video_views_10s_organic | Post Video Views – 10s Organic | Metric | NUMBER | Organic 10-second views. |
| post_insights__post_video_views_10s_paid | Post Video Views – 10s Paid | Metric | NUMBER | Paid 10-second views. |
| post_insights__post_video_views_10s_sound_on | Post Video Views – 10s Sound On | Metric | NUMBER | 10-second views with sound enabled. |
| post_insights__post_video_views_15s | Post Video Views – 15s | Metric | NUMBER | Video views lasting at least 15 seconds. |
| post_insights__post_video_views_60s_excludes_shorter | Post Video Views – 60s (Excludes Shorter) | Metric | NUMBER | Video views lasting at least 60 seconds. |
| post_insights__post_video_views_autoplayed | Post Video Views – Autoplay | Metric | NUMBER | Autoplay video views. |
| post_insights__post_video_views_clicked_to_play | Post Video Views – Click to Play | Metric | NUMBER | Click-to-play video views. |
| post_insights__post_video_views_organic | Post Video Views – Organic | Metric | NUMBER | Organic video views. |
| post_insights__post_video_views_organic_unique | Post Video Views – Organic (Unique) | Metric | NUMBER | Unique organic video views. |
| post_insights__post_video_views_paid | Post Video Views – Paid | Metric | NUMBER | Paid video views. |
| post_insights__post_video_views_paid_unique | Post Video Views – Paid (Unique) | Metric | NUMBER | Unique paid video views. |
| post_insights__post_video_views_sound_on | Post Video Views – Sound On | Metric | NUMBER | Total video views with sound enabled. |
| post_insights__post_video_view_time | Post Video View Time (Total) | Metric | NUMBER | Total accumulated watch time (seconds). |
| post_insights__post_video_view_time_organic | Post Video View Time – Organic | Metric | NUMBER | Total organic watch time (seconds). |
| post_viral_percentage | Post Viral Percentage | Metric | PERCENT | Percentage of impressions generated via viral distribution. Formula: SUM(post_impressions_viral_unique) / SUM(viral_unique + nonviral_unique). |
| page_insights__page_get_directions_clicks_logged_in_unique | Unique Get Directions CTA Clicks (Logged-in Users) | Metric | NUMBER | Number of unique logged-in users who clicked the get directions CTA button. |
| page_insights__page_consumptions_by_consumption_type_unique | Unique Page Consumptions by Type | Metric | NUMBER | Number of unique users by content consumption type (e.g., clicks, views). |
| page_insights__page_consumptions_unique | Unique Page Content Consumptions | Metric | NUMBER | Number of unique users who performed content consumption actions. |
| page_insights__page_call_phone_clicks_logged_in_unique | Unique Phone Call CTA Clicks (Logged-in Users) | Metric | NUMBER | Number of unique logged-in users who clicked the phone call CTA button. |
| page_insights__page_website_clicks_logged_in_unique | Unique Website CTA Clicks (Logged-in Users) | Metric | NUMBER | Number of unique logged-in users who clicked the website CTA button. |
Depreciated fields
| No data available. |
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