Pro Plugg's Blog

From Google Sheets to BigQuery: Level Up Your Marketing Analytics

Tue, 17 Mar 2026 17:41:10 GMT

Google Sheets is an incredible reporting tool. But it has limits. When you need to join marketing spend data with CRM records, calculate lifetime value by acquisition channel, or build multi-touch attribution models, you need something more powerful.

You need a data warehouse. And for teams already in the Google ecosystem, BigQuery is the natural next step.

The best part? If you are already using Pro Plugg to pull marketing data into Sheets, you are halfway there. Your Sheets become the ingestion layer, and BigQuery becomes the analytics engine.

This guide is for data teams and analytics-minded marketers who want to go beyond dashboards and unlock real business intelligence from their marketing data.

The Workflow: Pro Plugg to Sheets to BigQuery

The architecture is straightforward:

Pro Plugg pulls marketing data into Google Sheets — Meta Ads , TikTok Ads , TikTok Organic , Instagram , Facebook .
Google Sheets serves as the staging layer — clean, structured, always up to date with one-click refresh.
BigQuery ingests from Sheets — using native Google Sheets connectors in BigQuery (linked data sources or scheduled exports).
SQL queries join marketing data with internal data — CRM, sales, product usage, revenue.
Dashboards and reports pull from BigQuery — Looker Studio, Metabase, or any BI tool your team uses.

No custom pipelines. No engineering sprints. No third-party ETL tools eating into your budget.

Why Not Go Directly to BigQuery?

Fair question. The reason this Sheets-first approach works so well is flexibility.

Pro Plugg handles the extraction — it connects to five marketing platforms and delivers clean, tabular data into Sheets. No credential management, no rate limit debugging, no schema mapping.
Sheets gives you a visual preview — before data hits BigQuery, you can inspect it, validate it, and share it with non-technical stakeholders.
Marketing teams stay self-sufficient — marketers update their own data with one click. Data teams consume it downstream without being bottlenecked by every "can you pull last week's numbers" request.
Smart append builds history — Pro Plugg's smart append feature accumulates daily or weekly snapshots in Sheets, which means BigQuery gets time-series data without you writing incremental load logic.

If you have not set up your multi-source Sheet yet, start with our guide on centralizing all marketing data in one spreadsheet . That multi-tab architecture is the perfect staging layer for BigQuery.

Setting Up the Sheets-to-BigQuery Connection

Google makes this easy with two native options:

Option 1: BigQuery Connected Sheets

BigQuery can read directly from Google Sheets as an external data source. You create a table definition that points to your Sheet URL and tab name. BigQuery treats it as a table you can query with SQL.

Best for: Teams that want real-time access to Sheets data without scheduling.

Option 2: Scheduled Exports via BigQuery Data Transfers

Set up a scheduled transfer that copies data from your Google Sheet into a BigQuery native table on a daily or weekly basis. The data lives in BigQuery storage, which means faster queries and lower costs for large datasets.

Best for: Teams running heavy analytics on historical data who need performance.

The Recommended Setup

For most teams, we recommend a hybrid approach:

Use Connected Sheets for ad-hoc exploration and validation.
Use Scheduled Transfers for production dashboards and automated reports.
Keep Pro Plugg's smart append enabled so your Sheets accumulate history, and BigQuery picks up the latest snapshot on each transfer.

Use Cases That Justify BigQuery

This is where the investment pays off. Once your marketing data lives in BigQuery alongside your internal data, you can answer questions that no ad platform dashboard ever will.

1. True ROI Calculation

Ad platforms report conversions based on their own attribution. But what about returns, cancellations, and chargebacks?

In BigQuery, join your Meta Ads spend data with your sales database. Subtract refunds. Factor in COGS. Calculate true profit per dollar spent — not the inflated ROAS that ad platforms love to show.

SELECT campaign_name, SUM(spend) AS total_spend, SUM(revenue) - SUM(refunds) - SUM(cogs) AS true_profit, (SUM(revenue) - SUM(refunds) - SUM(cogs)) / SUM(spend) AS true_roi FROM marketing_data JOIN sales_data ON marketing_data.lead_id = sales_data.lead_id GROUP BY campaign_name ORDER BY true_roi DESC

No more guessing. Real numbers. Real decisions.

2. Lifetime Value by Acquisition Channel

Which channel brings the most valuable customers — not just the cheapest leads?

Join TikTok Ads and Meta Ads acquisition data with your CRM's customer lifetime revenue. You might discover that TikTok leads cost 40% less but churn 3x faster — or the opposite.

This single insight can redirect your entire media budget.

3. Multi-Touch Attribution Modeling

Last-click attribution is a lie that ad platforms tell to take credit. In BigQuery, you have the raw touchpoint data to build your own models:

Linear attribution : Equal credit to every touchpoint.
Time-decay : More credit to touchpoints closer to conversion.
Data-driven : Use BigQuery ML to let the data tell you what matters.

Combine paid data from Meta Ads and TikTok Ads with organic touchpoints from Instagram and TikTok Organic to see the full picture.

4. Cross-Channel Frequency and Overlap Analysis

How many of your Instagram followers also see your TikTok ads? How much audience overlap exists between your Meta and TikTok campaigns?

With all data in BigQuery, you can analyze user overlap patterns, optimize frequency capping, and avoid paying to reach the same person on three platforms simultaneously.

5. Anomaly Detection and Alerts

Set up scheduled queries in BigQuery that flag when:

CPA spikes more than 30% day-over-day.
A campaign's spend exceeds its daily budget threshold.
Organic engagement drops below a rolling average.

Pipe these alerts into Slack or email. Catch problems before they burn budget.

Architecture for Data Teams

Here is how a mature setup looks:

The data teams solution page covers more detail on how Pro Plugg fits into enterprise data stacks.

Who Should Use This Approach?

Data teams building centralized marketing data warehouses.
Growth teams that need to correlate marketing spend with downstream revenue.
Agencies offering advanced analytics as a premium service to clients.
Marketing teams that have outgrown spreadsheet-only reporting and need SQL-level analysis.

Getting Started: The 3-Step Path

Set up Pro Plugg in Google Sheets. Connect all your marketing data sources. If you have not done this yet, start with our guide on pulling data into Sheets and then centralizing multiple sources .
Link your Sheets to BigQuery. Use Connected Sheets for exploration, scheduled transfers for production.
Write your first cross-reference query. Join marketing spend with sales data. Calculate one metric that your ad platform cannot show you. Share it with your team.

That first query will change how your organization thinks about marketing measurement forever.

For a complete overview of every connector available, visit the all connectors page . And check our templates library for Sheets-ready structures that are optimized for BigQuery ingestion.

Ready to get started?

Your ad platforms show you what they want you to see. BigQuery shows you the truth. And Pro Plugg is the fastest way to get your marketing data from platform dashboards into a warehouse where real analysis happens.

Start your 30-day free trial today . Set up your connectors in Sheets, link to BigQuery, and start asking the questions your ad platforms cannot answer. No credit card required.

One Spreadsheet, All Your Marketing Data

Tue, 17 Mar 2026 17:37:40 GMT

Your marketing data is scattered. Meta Ads lives in one dashboard. TikTok numbers are in another. Instagram insights sit in yet another tab of yet another platform. Every time you need the full picture, you spend an hour jumping between tools, downloading exports, and aligning columns.

There is a better way. One Google Sheet. Multiple tabs. Every platform feeding its own tab automatically. A summary sheet that ties it all together with formulas you already know.

This is how marketing teams who use Pro Plugg build their reporting hub — and it takes less than 10 minutes to set up.

The Multi-Tab Architecture

The concept is simple: give each data source its own tab, then build a summary tab that pulls insights across all of them.

Here is the structure:

Tab 1: Meta Ads — Campaign-level data pulled via the Meta Ads Connector . Spend, impressions, clicks, conversions, CPA, ROAS.
Tab 2: TikTok Ads — Same breakdown for TikTok campaigns using the TikTok Ads Connector . Cost, video views, click-through rate, conversions.
Tab 3: Instagram — Post and profile metrics from the Instagram Public Data Connector . Engagement rate, reach, follower growth, content performance.
Tab 4: TikTok Organic — Video-level performance from the TikTok Organic Connector . Views, likes, shares, comments per post.
Tab 5: Facebook Page — Page insights via the Facebook Public Data Connector . Post reach, reactions, audience demographics.
Summary Tab — Cross-sheet formulas that aggregate, compare, and visualize data from all tabs above.

Each tab has its own saved query in Pro Plugg. Each query pulls data from one connector into one specific tab. No overlap. No confusion.

Step-by-Step: Building Your Centralized Report

Step 1: Create Your Tabs

Open a new Google Sheet and create one tab for each data source you want to track. Name them clearly: Meta Ads , TikTok Ads , Instagram , TikTok Organic , Facebook Page .

Add a Summary tab at the beginning so it is the first thing you (or your client) sees.

Step 2: Connect Each Tab to Pro Plugg

Open the Pro Plugg sidebar. For each tab:

Navigate to the tab.
Select the corresponding connector (e.g., Meta Ads for the Meta Ads tab).
Choose your account, metrics, dimensions, and date range.
Click Pull Data .
Save the query.

The saved query is now permanently linked to that tab. Every future update will write data to the correct place automatically.

If you are new to setting up connectors, read our guide on pulling marketing data into Sheets for a detailed walkthrough of each feature.

Step 3: Build Your Summary Tab

This is where it gets powerful. Your Summary tab uses standard Google Sheets formulas to pull data from other tabs. No special knowledge required.

Total Spend Across Platforms:

=SUM('Meta Ads'!D:D) + SUM('TikTok Ads'!D:D)

Cost Per Acquisition by Platform:

=SUM('Meta Ads'!D:D) / SUM('Meta Ads'!F:F)

Best Performing Platform by Conversions:

Use SUMPRODUCT , INDEX/MATCH , or simple SUM comparisons to rank platforms by any metric you choose.

Engagement Rate Comparison (Organic):

Compare Instagram engagement rate vs. TikTok Organic engagement rate side by side. Two AVERAGE formulas pulling from two tabs.

Step 4: Add Charts

Select your summary data and insert charts directly in the Summary tab:

Bar chart : Spend vs. conversions by platform.
Line chart : Daily or weekly performance trends over time (use smart append to accumulate historical data).
Pie chart : Budget allocation across channels.

These charts update automatically whenever the underlying data refreshes.

Step 5: One-Click Refresh

Here is the magic. Next week, when you need updated numbers:

Open the Pro Plugg sidebar.
You see all your saved queries listed.
Update each one. Fresh data flows into each tab.
The Summary tab recalculates instantly.
Charts update. Done.

Total time: under 60 seconds for five data sources.

Real-World Use Cases

Agency Managing 3 Client Platforms

You run Meta Ads, TikTok Ads, and Instagram for a client. Instead of sending three separate reports, you send one Google Sheet link. The client sees the Summary tab first with total spend, total conversions, and CPA by channel. They can drill into individual tabs if they want detail.

Update it every Monday in under a minute.

E-Commerce Brand Tracking Paid + Organic

You spend on Meta Ads and TikTok Ads while also posting organic content on Instagram and TikTok . Your Summary tab compares paid CPA against organic engagement cost (time invested vs. engagement received). This tells you where your next dollar — or hour — should go.

Marketing Director Presenting to Leadership

Executives do not want five dashboards. They want one page with clear numbers. Your Summary tab becomes the board deck. Export it to PDF, add it to a slide, or just share the sheet link with view-only access.

Pro Tips for Multi-Source Sheets

Use consistent date ranges across all connectors so your summary comparisons are apples-to-apples.
Enable smart append on each query to build time-series data. After a month, you have daily snapshots for trend analysis.
Color-code your tabs — green for paid, blue for organic, yellow for summary. Keeps navigation fast.
Lock the Summary tab (Protect Sheet in Google Sheets) so team members cannot accidentally edit formulas.
Use our templates as a starting point. We have pre-built multi-source reporting sheets ready to connect.

When One Sheet Is Not Enough

For most marketing teams , this multi-tab setup handles 90% of reporting needs. But if you are a data team that needs to cross-reference marketing data with CRM records, sales pipelines, or product analytics, you will eventually want a data warehouse.

The good news: Pro Plugg fits perfectly into that workflow too. Use Sheets as the ingestion layer, then push your data into BigQuery for SQL-powered analysis. Read our full guide on scaling from Google Sheets to BigQuery .

For a broader look at what each connector can do individually, check out our complete connectors overview . And if you want to learn how to combine connectors for cross-platform insights, see our post on combining connectors effectively .

Ready to get started?

Your marketing data belongs in one place — not scattered across five platforms. Pro Plugg gives you five connectors in a single Google Sheets sidebar. Set up your multi-tab report once, and refresh it with one click forever.

Start your 30-day free trial today . No credit card required. Build your centralized marketing sheet in the next 10 minutes.

Pull Marketing Data into Google Sheets in Seconds

Tue, 17 Mar 2026 17:36:06 GMT

Every marketing team runs on spreadsheets. Budgets, performance reviews, weekly reports, client dashboards — they all live in Google Sheets. But getting the data there? That is where things break down.

Copying numbers from ad platforms. Downloading CSVs. Reformatting columns. Doing it all over again next Monday. Sound familiar?

What if every data source you need lived inside your Google Sheets sidebar, ready to pull with a single click?

That is exactly what Pro Plugg does.

What Is Pro Plugg?

Pro Plugg is a Google Sheets Add-on that connects your marketing platforms directly to your spreadsheets. No coding, no browser extensions juggling tabs, no complicated setup.

You install it once, open the sidebar, pick your connector, configure your query, and click Pull Data . Done.

It currently supports five connectors covering the platforms that matter most to performance marketers:

Meta Ads Connector — campaigns, ad sets, ads, spend, conversions, ROAS, and every metric the Meta Ads platform exposes.
TikTok Ads Connector — full campaign and ad-level reporting with cost, clicks, impressions, and conversion data.
TikTok Organic Connector — video-level metrics like views, likes, shares, comments, and follower growth.
Instagram Public Data Connector — post engagement, follower counts, reach, and content performance.
Facebook Public Data Connector — page-level insights, post performance, reactions, and audience metrics.

Explore the full list on the connectors page .

Five Features That Change How You Report

1. Saved Queries Linked to Sheets

Every query you create is saved and linked to a specific sheet tab. That means your "Meta Ads — Last 30 Days" query always knows where to write its data.

Set it up once. Use it forever. No reconfiguration, no re-selecting columns, no second-guessing which tab gets which data.

2. One-Click Refresh

Open the sidebar, see your saved queries, and hit Update . Fresh data lands in the right tab, in the right columns, in seconds.

Monday morning reporting just went from 45 minutes to 45 seconds.

3. Smart Data Append

Most tools overwrite your sheet every time you pull data. Pro Plugg is smarter. The smart append feature adds new rows without erasing your historical data.

This means you can build time-series datasets directly in Sheets. Track week-over-week trends, month-over-month growth, and seasonal patterns — all without manual copy-pasting or stacking CSVs.

4. Custom Date Ranges

Pull data for yesterday, last 7 days, last 30 days, this quarter, or any custom range you define. The date picker is built into the sidebar, so you never have to guess the right format or fiddle with filters inside an ad platform.

Need last Black Friday's numbers compared to this year? Two pulls, one sheet, instant comparison.

5. Unified Sidebar for All Connectors

You do not need five different tools for five platforms. The Pro Plugg sidebar is your single control panel. Switch between Meta Ads , TikTok Ads , TikTok Organic , Instagram , and Facebook without leaving your spreadsheet.

Practical Examples: What You Can Build

Pro Plugg gives you raw data in clean columns. Google Sheets gives you formulas, pivot tables, and charts. Together, they are a reporting powerhouse.

Cross-Platform Spend Dashboard

Pull Meta Ads and TikTok Ads data into separate tabs. Create a summary tab with SUMIF formulas that aggregate spend, conversions, and CPA by platform. Add a bar chart comparing cost per acquisition across channels.

Update everything with one click each week.

Organic Content Scorecard

Use the TikTok Organic and Instagram Public Data connectors to pull engagement data for every post. Build a pivot table that ranks content by engagement rate. Spot your top-performing formats — carousels vs. reels vs. static posts — in seconds.

Weekly Client Report

Create a Google Sheets template with charts, conditional formatting, and summary metrics. Link Pro Plugg queries to each data tab. Every Monday, open the sheet, click Update , and send the link to your client. The charts refresh themselves.

Check out our ready-made templates if you want a head start.

Month-Over-Month Trend Tracker

With smart append turned on, your sheet accumulates daily snapshots. After a month, you have 30 rows of daily performance data. Use SPARKLINE for inline trends or build a line chart that shows exactly when performance shifted.

No more "I think last month was better." Now you have the data to prove it.

Who Is This For?

Pro Plugg was designed for people who live in spreadsheets and are tired of the manual work that feeds them:

Marketing teams reporting on paid and organic performance weekly.
Data teams that need clean, structured marketing data for analysis and pipelines.
Freelancers and agencies managing multiple client accounts across platforms.
Founders who want all their numbers in one place without hiring a data engineer.

How It Compares to Manual Work

Go Further: Combine Connectors and Scale

Once you have mastered single-connector pulls, the real power comes from combining multiple data sources in one spreadsheet. Learn how to build a multi-tab architecture that centralizes Meta, TikTok, and Instagram data with cross-sheet formulas in our guide on combining multiple sources in one sheet .

When your data outgrows Sheets, push everything into BigQuery for advanced analytics. Read our walkthrough on scaling from Sheets to BigQuery .

For a high-level overview of every connector and what it can do, start with our complete connectors overview .

Ready to get started?

Stop burning hours on manual data exports. Pro Plugg puts five marketing connectors inside Google Sheets with saved queries, one-click refresh, and smart append — zero coding required.

Start your 30-day free trial now and see your marketing data in Sheets within the next 60 seconds. No credit card. No commitment. Just your data, where it belongs.

How to Automate Report Delivery with Looker Studio

Tue, 17 Mar 2026 17:21:46 GMT

Imagine this: every Monday morning at 8 AM, your clients receive a beautiful, up-to-date marketing report in their inbox. No action from you. No exporting. No attaching PDFs to emails. It just happens.

This is not a premium feature from some expensive tool. It is built right into Looker Studio — and when you pair it with Pro Plugg's live data connectors , you get a fully automated reporting pipeline that runs itself.

Let us walk through exactly how to set it up.

What Are Looker Studio Scheduled Emails?

Looker Studio has a built-in feature that lets you schedule automatic email delivery of any report. You choose the recipients, the frequency (daily, weekly, monthly, or custom), and the time. Looker Studio generates a PDF snapshot of your report and sends it automatically.

The report reflects whatever data is in the dashboard at the time of delivery. That means if your data sources are live — which they are with Pro Plugg connectors — the emailed report shows the latest numbers without any manual intervention.

If you have not built your dashboard yet, start with a free Pro Plugg template or learn how to build a cross-platform dashboard first.

Why This Changes Your Workflow

For Agencies: Scale Client Reporting

If you manage 10 clients, you probably spend 2-3 hours per client building weekly or monthly reports. That is 20-30 hours of report assembly every cycle.

With scheduled emails:

Build the dashboard once with Pro Plugg connectors
Schedule delivery to the client's email
The report updates and sends itself, forever

You just freed up 20+ hours per month. That is time you can spend on strategy, optimization, or winning new clients. Agencies are one of the biggest marketing team use cases for automated delivery.

For In-House Teams: Keep Stakeholders Informed

Marketing managers, CMOs, and executives do not want to log into dashboards. They want information pushed to them. Scheduled emails deliver exactly that.

Weekly performance summaries sent every Monday morning
Monthly executive reports delivered on the 1st of each month
Campaign-specific updates sent daily during launch periods

No one needs to ask "how are our ads performing?" The answer arrives automatically. Data teams love this because it removes the "can you pull the numbers?" requests entirely.

For Freelancers: Look More Professional

Nothing says "professional" like a client receiving a polished report on schedule without having to ask for it. Scheduled emails make you look organized and proactive — even while you sleep.

Step-by-Step: Setting Up Scheduled Email Delivery

Step 1: Build Your Report with Pro Plugg Data

First, connect your Pro Plugg data sources in Looker Studio. Choose the connectors you need — Meta Ads , Instagram Insights , TikTok Ads , LinkedIn Ads , or any from the full catalog — and build your report. Use a Pro Plugg template to get started fast.

Make sure your report includes:

A clear date range filter (this determines what data the email captures)
Key KPIs in scorecards at the top
Trend charts showing performance over time
A breakdown section with detailed metrics

For maximum impact, consider building a multi-connector cross-platform dashboard that covers all platforms in one report.

Step 2: Open the Schedule Menu

In your Looker Studio report:

Click the dropdown arrow next to the "Share" button in the top-right corner
Select "Schedule email delivery"
A configuration panel opens

Step 3: Configure Recipients

Add the email addresses of everyone who should receive the report. You can add:

Individual email addresses (clients, team members, executives)
Your own email (for record-keeping)
Multiple recipients — everyone gets the same report

Step 4: Set the Schedule

Choose your delivery frequency:

Daily — Best for active campaign monitoring during launches
Weekly — The sweet spot for most marketing reports. Choose the day and time (Monday at 8 AM is a popular choice)
Monthly — Great for executive summaries and client retainers
Custom — Set specific days or intervals that match your reporting cadence

Choose the time zone that matches your recipients. If your client is in New York, schedule delivery for 8 AM Eastern.

Step 5: Customize the Email

Add a subject line and optional message. Keep it professional:

Subject: "Weekly Marketing Report — [Client Name]"
Message: "Hi team, here is your weekly performance update. Key highlights are on page 1. Reach out if you have questions."

Step 6: Choose Pages to Include

If your report has multiple pages, you can choose which pages to include in the scheduled email. This is powerful because you can:

Send the executive summary page to leadership
Send the detailed breakdown to the marketing team
Send platform-specific pages to specialized team members

Step 7: Activate and Forget

Click "Schedule" and you are done. Looker Studio will now generate and send the report on your chosen schedule. The data will always be current because Pro Plugg connectors pull live data from your marketing platforms.

Pro Tips for Better Scheduled Reports

Design for Email

Remember that scheduled emails deliver a PDF snapshot. Design your report with this in mind:

Use large fonts for KPIs — they need to be readable on a phone screen
Keep layouts clean — avoid cluttered charts that lose clarity when compressed to PDF
Put the most important information first — executives often only look at the first page
Use consistent colors for each platform so recipients can quickly scan the data

Use Smart Date Ranges

Instead of fixed dates, use relative date ranges like "Last 7 days" or "Last 30 days." This way, every scheduled delivery automatically shows the most recent period without you touching anything.

Create Multiple Schedules for Different Audiences

One report can have multiple email schedules. Set up:

A weekly summary for the client
A daily detailed report for your internal team
A monthly overview for executives

Same dashboard, different delivery schedules, different page selections. Maximum flexibility.

Pair with Pro Plugg's Historical Data

Because Pro Plugg connectors provide up to 2 years of historical data, your scheduled reports can include year-over-year comparisons, seasonal trend analysis, and long-term growth tracking. This kind of depth makes your automated reports look like they were custom-built by a dedicated analyst.

Combine Multiple Connectors for Richer Reports

The most valuable scheduled reports pull data from multiple sources. Combine Meta Ads with Facebook Insights to show paid and organic together. Add TikTok Ads and TikTok Organic for full TikTok coverage. Learn more about which connector combinations deliver the best multi-source insights.

The Complete Automated Pipeline

Here is what your reporting workflow looks like once everything is set up:

Pro Plugg connectors pull live data from your marketing platforms (Meta, Instagram, TikTok, LinkedIn)
Looker Studio dashboards visualize the data with your customized layout and templates
Scheduled emails deliver PDF snapshots to the right people at the right time

No manual work. No data exports. No PDF attachments. No Monday morning scramble.

You built the pipeline once. It runs forever.

What If Something Changes?

Need to add a new metric? Update the dashboard — the next scheduled email automatically includes the change.
Need to add a new recipient? Edit the schedule — takes 10 seconds.
Need to pause delivery? Disable the schedule and re-enable it later.
Need a new data source? Add another Pro Plugg connector — the scheduled email picks it up on the next delivery.

The system is flexible because the foundation is solid: live data from Pro Plugg, professional visualization from Looker Studio, automated delivery from scheduled emails.

Real-World Use Cases

Digital agency managing 15 clients: Each client has a branded Looker Studio dashboard pulling data from Meta Ads and Instagram Insights . Weekly reports go out every Monday at 9 AM. Monthly deep-dive reports go out on the 1st. The agency has not manually built a report in six months.

E-commerce brand with a 3-person marketing team: A single cross-platform dashboard combines Meta Ads, TikTok Ads , and Facebook Insights . The CMO gets a weekly email. The paid media manager gets a daily one. Same report, different schedules.

B2B startup tracking LinkedIn performance: The LinkedIn Ads connector feeds a dashboard that is auto-emailed to the CEO every Friday. The report includes viral metrics that would otherwise require logging into Campaign Manager.

Start Automating Today

If you are still manually building and sending reports, you are spending hours on a task that should take zero time. The tools exist. The data is live. All you need to do is connect the dots.

Ready to get started?

Connect your data with Pro Plugg , build your dashboard with a free template , and set up scheduled emails today. Your future self will thank you. Start your free 30-day trial — no credit card required.

Cross-Platform Dashboards: All Your Marketing Data in One Place

Tue, 17 Mar 2026 17:20:07 GMT

You run ads on Meta. You post organically on Instagram and TikTok. Maybe you are testing LinkedIn Ads for B2B. Each platform has its own dashboard, its own metrics, its own way of presenting data.

The result? You spend more time switching tabs and copying numbers than actually analyzing your marketing performance.

Cross-platform dashboards solve this. One report, every platform, updated automatically. Here is how to build one with Pro Plugg connectors — and why it changes everything.

Why Cross-Platform Dashboards Matter

The Tab-Switching Tax

Every time you jump between Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Instagram analytics, you lose context. Numbers from one platform do not stick in your memory while you navigate to the next. By the time you have checked all four, you have forgotten what you saw on the first.

This is not a productivity problem. It is a decision-making problem. Bad analysis leads to bad budget allocation.

The Apples-to-Oranges Problem

Each platform reports metrics differently. Meta counts a "view" one way, TikTok another. Engagement rate calculations vary. Attribution windows differ. When each metric lives in its own silo, meaningful comparison is impossible.

A cross-platform dashboard standardizes the view. Same time period, same visual format, side by side. Now you can actually compare.

If you have not yet explored which connectors to combine, read our guide on powerful connector combinations first.

What You Can Build with Pro Plugg Multi-Connector Templates

Pro Plugg offers free dashboard templates designed for cross-platform reporting in Looker Studio. Here is what becomes possible:

1. Cross-Platform Ad Performance Dashboard

Connectors used: Meta Ads + TikTok Ads + LinkedIn Ads

See all your paid campaigns in one view:

Total spend across platforms — Know exactly how much you are investing this month, split by platform
CPM comparison — Which platform is cheapest to reach 1,000 people right now?
CPC side by side — Where are you getting the most affordable clicks?
Conversion tracking — Which platform drives the most conversions per dollar?
ROAS by platform — See return on ad spend for Meta, TikTok, and LinkedIn in the same chart

Why it matters: When you see that TikTok's CPM is 40% lower than Meta's this month, you can shift budget immediately. Without this dashboard, you would discover that insight weeks later — or never. Marketing teams that adopt this approach routinely save 15-20% on ad spend through smarter allocation.

2. Organic Social Performance Dashboard

Connectors used: Instagram Insights + TikTok Organic + Facebook Insights

Track your organic presence across every major social platform:

Engagement rate trends — See which platform your audience engages with most
Follower growth comparison — Which platform is growing fastest?
Content performance by type — Do videos outperform images across all platforms, or just some?
Best posting times — Compare when your audience is most active on each platform
Reach and impressions — Understand your organic visibility at a glance

Why it matters: Organic strategies should be platform-specific, but informed by cross-platform trends. If video engagement is rising everywhere, double down on video across all channels.

3. Competitive Intelligence Dashboard

Connectors used: Instagram Public Data + Facebook Public Data

Monitor competitors without lifting a finger:

Your brand vs. competitors — Engagement, growth, and posting frequency side by side
Industry benchmarks — Track average performance across 5-10 key accounts
Content strategy analysis — See what types of content competitors post most often
Trend detection — Spot when competitors increase posting frequency (a sign of a new campaign launch)

Why it matters: Competitive intelligence is usually manual, time-consuming, and outdated by the time you compile it. This dashboard stays current automatically.

4. Full Funnel Marketing Dashboard

Connectors used: Meta Ads + Facebook Insights + Instagram Insights

Connect the dots from awareness to engagement to conversion:

Top of funnel — Ad impressions and reach (Meta Ads with 243 fields)
Middle of funnel — Organic engagement and profile visits (Facebook Insights with 144+ metrics + Instagram Insights)
Bottom of funnel — Conversions and website clicks
Attribution analysis — See how paid campaigns influence organic performance over time

Why it matters: Marketing does not happen in a single touchpoint. This dashboard shows the full journey from first impression to final action.

5. Client Reporting Dashboard

Connectors used: Any combination from the full connector catalog , customized per client

For agencies and freelancers:

Executive summary page — Key KPIs across all platforms in one glance
Platform-specific deep dives — Detailed pages for each platform when clients want to zoom in
Month-over-month trends — Show progress over time with consistent formatting
Automated delivery — Combine with Looker Studio's scheduled emails to auto-send weekly or monthly (learn how in our automated report delivery guide )

Why it matters: Clients do not want five separate reports. They want one clear story. Multi-connector dashboards tell that story.

How to Build Your Cross-Platform Dashboard

Step 1: Connect Your Data Sources

In Looker Studio, add each Pro Plugg connector as a data source. Each connector takes about 30 seconds to set up — authorize the platform, select your account, and choose your data range.

Step 2: Start with a Template

Do not build from scratch. Pro Plugg provides free multi-connector templates that are already designed for cross-platform comparison. Pick one that matches your use case and customize it.

Step 3: Customize Your View

Add filters for date range, platform, campaign, or any dimension you need. Rearrange charts. Add scorecards for your most important KPIs. The template gives you the structure — you make it yours.

Step 4: Share and Automate

Share the dashboard link with your team or clients. Set up scheduled email delivery for automated weekly or monthly reports. Your cross-platform view now runs itself.

Comparing CPM, ROAS, and Engagement Across Platforms

Here is where cross-platform dashboards get really powerful. When you place Meta Ads, TikTok Ads, and LinkedIn Ads data next to each other, patterns emerge that are invisible in isolation:

CPM trends: TikTok often delivers lower CPMs for broad audiences, while LinkedIn commands a premium for B2B targeting. Track these shifts month over month.
ROAS by platform: Meta might win on direct-response e-commerce campaigns, but LinkedIn could dominate for high-ticket B2B lead generation. Without a side-by-side view, you will never know.
Engagement quality: A click on LinkedIn might be worth 10x more than a click on TikTok for a B2B company. Your dashboard should reflect that reality.

Data teams particularly appreciate this level of cross-platform visibility because it turns scattered data into a single source of truth.

The Data Advantage

With Pro Plugg connectors, you get consistent, standardized data schemas across platforms. That means when you put Meta Ads data next to TikTok Ads data, the fields align properly. No manual cleaning, no formula gymnastics — just clean comparison.

And with up to 2 years of historical data, your cross-platform dashboard does not just show today. It shows trends, seasonality patterns, and long-term performance shifts that single-platform views simply cannot reveal.

Stop Switching Tabs. Start Seeing the Full Picture.

Your marketing data is scattered across platforms not because it has to be, but because each platform wants to keep you inside its walled garden. Pro Plugg breaks those walls down.

One dashboard. Every platform. Updated automatically. That is cross-platform reporting done right.

Ready to get started?

Build your cross-platform dashboard today. Start with a free Pro Plugg template , connect all your data sources in minutes, and see the full picture for the first time. Start your free 30-day trial — no credit card required.

Why You Should Combine Multiple Pro Plugg Connectors

Tue, 17 Mar 2026 17:13:00 GMT

Most marketers start with one connector. They connect Meta Ads to see their ad spend, or Instagram Insights to track engagement. That first dashboard feels like magic.

But here is the thing: one connector shows you one slice. Combining connectors shows you the whole picture — and that is where real insights live.

If you have not explored all the connectors available, start with our complete connector guide . Then come back here to learn which combinations deliver the most value.

The Problem with Single-Source Reporting

When you look at marketing data from one platform in isolation, you make decisions with incomplete information. You see that Instagram engagement dropped, but you do not know if it is a platform-wide trend or specific to your account. You see Meta Ads cost went up, but you cannot tell if your organic reach compensated.

Single-source reporting creates blind spots. Multi-source reporting eliminates them.

Powerful Connector Combinations

Instagram Public Data + Instagram Insights = Complete Instagram Intelligence

Instagram Public Data shows you what is happening on any public profile — competitors, partners, industry benchmarks. Instagram Insights shows you what is happening on your own account with deep demographic and performance data.

Together, they let you:

Compare your engagement rate against competitors in the same dashboard
See if your follower growth outpaces or trails the market
Identify content strategies that work for competitors and test them on your own account
Track whether industry-wide engagement dips are affecting everyone or just you

Use case: A beauty brand monitors 5 competitor profiles with Instagram Public Data while tracking their own performance with Instagram Insights. When they notice a competitor's Reels getting 3x more engagement, they study the format, adapt it, and measure the impact — all within the same Looker Studio report. Use a free multi-connector template to build this in minutes.

Meta Ads + Facebook Insights = Paid vs. Organic, Side by Side

Meta Ads gives you the full picture of your paid campaigns with 243 fields. Facebook Insights delivers 144+ organic metrics from your Facebook page.

Together, they let you:

See how paid and organic efforts work together (or do not)
Identify when organic reach is strong enough to reduce ad spend
Measure the halo effect of advertising on organic engagement
Compare cost-per-engagement from ads versus the free engagement you generate organically

Use case: An e-commerce company runs a heavy Meta Ads campaign during Black Friday. By combining both connectors, they discover that their organic post about "team favorites" generated more website clicks than their $5,000 ad campaign. Next year, they allocate budget to boost organic-style content instead. This is exactly the kind of insight you can surface in a cross-platform dashboard .

TikTok Ads + TikTok Organic = Full TikTok View

TikTok Ads covers your paid campaign performance with video completion funnels. TikTok Organic tracks your natural content performance.

Together, they let you:

Identify which organic videos should be boosted as ads (the ones already performing well)
Compare the video completion funnel of paid vs. organic content
Understand whether your paid strategy is building organic momentum or not
Track total TikTok presence (paid + organic) in one dashboard

Use case: A fitness brand notices their organic workout tutorials have a 60% video completion rate while their polished ads only hit 35%. They start using raw, tutorial-style footage in their ad campaigns and see completion rates double — all because they could see both datasets together.

Meta Ads + TikTok Ads + LinkedIn Ads = Cross-Platform Media Buying

When you run ads across multiple platforms, you need to compare apples to apples. Connecting Meta Ads , TikTok Ads , and LinkedIn Ads unlocks a true cross-channel view.

Together, they let you:

Compare CPM, CPC, and CPA across Meta, TikTok, and LinkedIn in one view
Identify which platform delivers the best ROAS for each audience segment
Reallocate budget toward the platform that is performing best this month
Create unified reports for leadership that show total paid media performance

Use case: A SaaS company running campaigns on all three platforms builds a cross-platform dashboard. They discover LinkedIn delivers 4x more qualified leads despite a higher CPM. They shift 30% of their Meta budget to LinkedIn and see pipeline value increase by 50%. Both marketing teams and data teams benefit from this unified view. Learn how to build these dashboards in our post on cross-platform templates .

Instagram Public Data + Facebook Public Data = Social Listening Dashboard

Pair Instagram Public Data with Facebook Public Data for a competitive intelligence engine that runs itself.

Together, they let you:

Monitor competitor activity across both Meta platforms
Track industry trends by following key accounts
Build a competitive intelligence dashboard that updates itself
Present benchmarking data to stakeholders with zero manual work

Use case: A marketing agency creates a competitive landscape dashboard for a client pitch. They track 10 competitors across Instagram and Facebook, showing posting frequency, engagement rates, and content mix. The client signs because no other agency walked in with that level of insight.

How to Set It Up

The beauty of Pro Plugg is that adding a second (or third, or fourth) connector is exactly the same process as adding the first. No additional complexity.

In Looker Studio: Add a new data source, pick the Pro Plugg connector you want, authorize, and select your data. Then build a new page or section in your existing report.
Use free templates: Pro Plugg offers multi-connector templates designed for cross-platform reporting. Start with a template and customize from there.
Blend data: Looker Studio lets you blend data sources for cross-platform comparisons. Create a blended data source with date as the join key, and you can chart Meta Ads spend alongside TikTok Ads spend on the same graph.

Once your multi-connector dashboard is live, automate delivery with scheduled reports so stakeholders receive fresh insights without lifting a finger.

Start Small, Think Big

You do not need to connect everything at once. Start with the combination that matters most to your current goals:

Running paid campaigns? Start with Meta Ads + TikTok Ads
Focused on social growth? Start with Instagram Public Data + Instagram Insights
Need competitive intel? Start with Instagram Public Data + Facebook Public Data
B2B focused? Start with LinkedIn Ads + Meta Ads

Each combination you add makes your reporting more complete and your decisions more informed. The data is there — you just need to connect it.

Ready to get started?

Combine your connectors and see the complete picture of your marketing. Start your free 30-day trial — no credit card required — and add your next data source in seconds. Browse all available connectors or jump straight to a ready-made template .

Everything You Can Do with Pro Plugg Connectors: A Complete Guide to Automated Marketing Reports

Tue, 17 Mar 2026 17:12:28 GMT

If you still spend Monday mornings copying numbers from ad platforms into spreadsheets, it is time to stop. Pro Plugg connectors link your marketing platforms directly to Looker Studio and Google Sheets — delivering live, automated reports that refresh themselves.

But what exactly can you connect? And what data does each connector unlock? Let's walk through every option so you can pick the right ones for your workflow.

Looker Studio Connectors

Instagram Public Data — Monitor Any Public Profile

The Instagram Public Data connector lets you track metrics from any public Instagram profile. That means you can monitor competitors, influencers you partner with, or industry benchmarks — all without needing login access to those accounts.

What you get: Follower growth, engagement rates, post performance, content frequency, and audience interaction patterns for any public profile.

Why it matters: Competitive intelligence becomes effortless. Instead of manually checking competitor pages, you get a live dashboard that updates automatically. Pair it with Instagram Insights for complete Instagram intelligence — more on powerful combinations in our guide to combining multiple connectors .

Facebook Public Data — Analyze Any Public Page

The Facebook Public Data connector pulls metrics from any public Facebook page. Perfect for benchmarking your brand against competitors or tracking partner pages.

What you get: Page likes, post engagement, content reach estimates, posting frequency, and audience reactions across any public page.

Why it matters: Understand how your Facebook presence stacks up in your industry without asking anyone for access.

Instagram Insights — Your Own Instagram Analytics, Supercharged

The Instagram Insights connector taps into your own Instagram Business or Creator account to pull deep analytics you cannot get from the native app alone.

What you get: Demographics (age, gender, location), reach and impressions over time, Story performance, Reel metrics, website clicks, profile visits, and follower growth trends.

Why it matters: Instagram's built-in analytics are limited to 90 days and cannot be exported. Pro Plugg gives you up to 2 years of historical data in a format you can actually analyze. Plug this data into a free Looker Studio template and you have a professional report in under a minute.

Facebook Insights — The Deepest Facebook Analytics Available

With 144+ metrics, the Facebook Insights connector is the most comprehensive Facebook analytics connector on the market. If Facebook tracks it, you can report on it.

What you get: Page performance, post reach, video views, audience demographics, engagement breakdown by type, referral sources, page actions, and dozens of metrics most tools do not surface.

Why it matters: Facebook's native analytics keep shrinking. This connector ensures you never lose access to the metrics that drive your strategy.

Meta Ads — Full Advertising Performance with 243 Fields

The Meta Ads connector is the powerhouse for paid media teams. With 243 available fields, you get granular visibility into every aspect of your Meta advertising.

What you get: Campaign, ad set, and ad-level performance. Spend, impressions, clicks, conversions, ROAS, frequency, CPM, CPC, attribution windows, placement breakdowns, demographic breakdowns, and much more.

Why it matters: Build the exact report your team or clients need. No more exporting CSVs from Ads Manager — your data flows directly into customizable dashboards. Combine it with Facebook Insights to see paid and organic side by side in a single cross-platform dashboard .

TikTok Ads — Campaign Performance with Video Completion Funnel

TikTok advertising requires its own reporting lens, especially around video engagement. The TikTok Ads connector delivers exactly that.

What you get: Campaign and ad group performance, spend, impressions, clicks, conversions, video view rates (25%, 50%, 75%, 100% completion), and cost metrics.

Why it matters: Understanding where viewers drop off in your TikTok ads is critical for creative optimization. This data is hard to extract manually — here it flows automatically.

TikTok Organic — Track Your Natural TikTok Performance

Beyond paid campaigns, your organic TikTok content tells an important story. The TikTok Organic connector captures it.

What you get: Video views, likes, comments, shares, follower growth, profile views, and engagement rates for your organic TikTok content.

Why it matters: Organic TikTok success often informs paid strategy. Having both datasets in the same reporting environment lets you spot patterns fast. Learn how to leverage both in our post on combining connectors .

LinkedIn Ads — B2B Campaign Performance with Viral Metrics

For B2B marketers, the LinkedIn Ads connector is essential — LinkedIn ad data is notoriously difficult to report on outside the platform.

What you get: Campaign performance, spend, impressions, clicks, conversions, lead form data, viral impressions, viral clicks, engagement rate, and cost metrics.

Why it matters: LinkedIn's viral metrics (organic amplification of your paid content) are unique to the platform and incredibly valuable for B2B strategy. Marketing teams and data teams alike use this connector to prove LinkedIn ROI.

Quickin — Recruitment Pipeline Analytics

For HR and talent acquisition teams, the Quickin connector connects your recruitment data to the same reporting tools your marketing team uses.

What you get: Pipeline metrics, candidate flow, stage conversion rates, and recruitment performance data.

Why it matters: Talent teams deserve the same data visibility that marketing teams enjoy. Quickin makes it happen.

Google Sheets Connectors (Add-on)

Pro Plugg also offers a Google Sheets Add-on with connectors for Meta Ads , TikTok Ads , TikTok Organic , Instagram Public Data , and Facebook Public Data .

These bring the same data directly into spreadsheet cells, with features like:

Saved queries — no need to reconfigure every time
Smart data append — add new rows without overwriting existing data
One-click refresh — update everything instantly

If your team lives in spreadsheets, check out all available connectors to find the right fit.

Getting Started Takes Seconds

Every connector follows the same simple flow: authorize the platform, select the data you want, and your report starts populating. No configuration files, no technical setup — just connect and go.

Pro Plugg provides free dashboard templates for every connector, so you do not have to build reports from scratch. Pick a template, connect your data, and you have a professional report in under a minute.

Plus, with up to 2 years of historical data, your first report will not just show today — it will reveal trends you did not know existed. Once your dashboards are live, set up automated report delivery so the right people get updates without lifting a finger.

Ready to get started?

Stop copying data. Start connecting it. Start your free 30-day trial — no credit card required — and see your marketing data come alive in seconds. Explore all Pro Plugg connectors and pick the ones that match your workflow today.

Maximizing Collaboration in Looker Studio: A Guide to Sharing and Teamwork Efficiency

Thu, 30 Nov 2023 01:42:31 GMT

Introduction

Looker Studio stands out as a data visualization tool that facilitates sharing and collaboration. In this post, we will explore how to leverage these features to improve team collaboration and make reports more interactive and efficient.

1. Understanding Sharing Options

Sharing reports in Looker Studio can be done publicly or privately. Public sharing allows universal access through a link, while private sharing restricts access to specific users. Managing access permissions is simple and intuitive, allowing full control over who sees or edits your report.

2. Real-Time Collaboration

3. Version Control and History

Looker Studio offers a detailed revision history, allowing users to revert to previous versions of a report, a critical functionality for recovering information or correcting errors.

4. Scheduling Report Delivery

Looker Studio enables users to schedule automatic report delivery. This means you can set up reports to be automatically sent to your team or clients at regular intervals, such as daily, weekly, or monthly. This feature ensures that all stakeholders receive the latest information without the need for manual system access.

5. Embedding Reports

Another powerful feature is the ability to embed reports into other web pages. This allows you to insert dynamic data visualizations into internal or external websites, making them accessible to a wider audience without the need to directly access Looker Studio.

Conclusion

The sharing, collaboration, scheduled delivery, and report embedding features of Looker Studio are essential for maximizing the efficiency and effectiveness of team data analysis.

Instagram: Business Account

Tue, 02 Aug 2022 21:33:10 GMT

How do you know if your account is a Business Account?

To confirm that your account is a business account, go to the Instagram app on your mobile phone, go to Settings > Account > Click change account type. If it appears exactly like this: "switch to personal account", it is a business account.

Another way is if the "Professional Panel" control appears at the beginning.

Instagram Public Data - Cards

Wed, 25 May 2022 02:06:50 GMT

In this post we will show you step by step how to create an Instagram Cards to make your report more beautiful.

Step 1 - Add Community Component

Add the Cards View community component to your report by clicking on the "Communication Layouts and Components" icon and then on "+ See more"

Select/Click on the Cards View .

For the component to work, you need to give your consent. To do this, click on "Allow".

Then place the component on the report;

Step 2 - Configure Instagram Cards

Under "Data source" configure the Instagram Public Data connector.

Select the following Fields to be shown by the component:

Dimension

Post Image in base 64 (Must be image 64 for components to be able to view the image);
Post Creation Date;
Post Caption;
Permalink;

Metric

Comments;
Likes;

Click on the "STYLE" tab (DATA side)

In the "HTML TEMPLATE" field, paste the code below:

</a>

<br> {{Curtidas}}

</div>
<div class="coluna2 colunaLast">

<br> {{Comentários}}

</div>

<p class="dtPost">{{Data de Criação do Post}}</p>

<p class="legendaPost">{{Legenda do Post}}</p>

Then in the "CSS" field, paste the code below:

html, body { font-size: 13px;}

body::-webkit-scrollbar { width: 10px; }

body::-webkit-scrollbar-track { background: #fff; }

body::-webkit-scrollbar-thumb { background-color: #ccc; }

.mdc-layout-grid__cell { grid-column-end: span 2; }

.mdc-layout-grid, .mdc-card-content{

margin:0;

padding:0;

}

a:link { text-decoration:none;}

.imgPost{

width:100%;

min-height: 180px;

margin-bottom: 10px;

background-color: #6DB3F2;

}

.dtPost{

font-size: 10px;

margin: 10px;

}

.legendaPost{

margin: 10px;

overflow: hidden;

text-overflow: ellipsis;

display: -webkit-box;

line-height: 16px; /* fallback */

max-height: 48px; /* fallback */

-webkit-line-clamp: 3; /* number of lines to show */

-webkit-box-orient: vertical;

}

.conteudo{

width:100%;

display: flex;

text-align: center;

}

.coluna2{

width:50%;

margin-right: 5px;

padding-left: 5px;

}

See an example of dash using Cards

Go to Instagram Public data template - Cards >>

Inside Instagram Public Data for Data Studio

Tue, 17 May 2022 00:56:09 GMT

Instagram is one of the leading digital engagement platforms, widely used by brands, influencers, and businesses to connect with their audience. However, obtaining and analyzing public data efficiently can be challenging. The Instagram Public Data connector for Google Looker Studio solves this problem by allowing users to access public account information directly on Google’s reporting platform.

With this connector, you can visualize and analyze key metrics to assess public profile performance, monitor competitors, track trends, and support strategic decisions based on concrete data. It is an indispensable tool for digital marketing professionals, data analysts, and managers looking to turn insights into effective actions.

Start using it now and simplify your Instagram data analysis !

Requirements to use the connector

Google account to connect to Looker Studio and Pro Plugg;
Instagram business account linked to a Facebook Business page de ( learn more ).

Facebook permissions

The connector needs access to the following information to function correctly:

Profile and posts from the Instagram account linked to your Page;
Statistics from the Instagram account linked to your Page;
List of Pages you manage.

Report templates

Check out some available report templates:

Limitations

We use Instagram’s official API, the Graph API , which has some limitations:

Retrieves public information only from business accounts and content creators on Instagram;
Does not include data about Reels;
Does not return information from Instagram business accounts with age restrictions;
Fields that return aggregated values do not include data related to ads. For example, it counts comments on a photo but not comments on ads containing that photo ( comments_count );
Captions do not include user mentions ( @ ) unless the application user has equivalent administrative permissions;
The media_url field is omitted if the media contains copyrighted material or has been flagged for copyright violations.

Errors

ERROR #L001 - No Facebook business account was found with an Instagram business account linked to a Facebook Page.

Solution:

The Facebook account used to connect must be linked to a Facebook Business account;
The Instagram account must be a business account ;
The Instagram account must be linked to a Facebook Page. See how to do it here .